When do you raise your prices?

As your shop gets busier, you start to see real volume. It's not because there are more watches to fix — there are always watches to fix.

It's because the community is recognizing you as a good watchmaker. Customers' friends and family are sending people your way. Because you do good work.

You're busier than ever. You start prioritizing the work that brings the dough.

That's the time to raise your prices. If they really want you, you won't get a no. You start turning down certain brands. And the customers you can't take? You send them to peers around town who could use the workload.

Keep fellow watchmakers in your network. Be good to them.

Message me if you want to talk shop.

— FZ

The Trust Account

Every warranty claim is a deposit or a withdrawal from the trust account. Most service operations don't know which one they're making until the client stops coming back. The two scripts When a client walks in with a warranty question, there are essentially two opening lines:

What Breaks When You Do

My dad ran his watch shop for years on memory and paper. Job statuses, promised dates, parts on order, callbacks pending. All of it in his head or in a pile on the bench. Then a client called on a Thursday. His anniversary. The watch was done Wednesday. My dad

FREE battery service?

A colleague once told me how he handles customers who can't afford the store they walked into. Client comes in, looks around. Budget is tight. SA notices his Citizen quartz is running behind. Offers to set the time, and finds out the battery is dead. Client gets embarrassed.

Some watches aren't for sale.

Not because of what they cost. Because of what they mean. A dealer can price a reference. He can't price a memory. He can't price the feeling of putting on a watch that spent decades on someone else's wrist before it landed on yours.

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The Trust Account

What Breaks When You Do

FREE battery service?

Some watches aren't for sale.